Pipelines

Nothing gets replaced. It gets joined up.

Three pipelines, one idea. The systems you already run stay where they are — what gets built is the joining between them, so the thing your business depends on stops being several slightly different records and starts being one flow.

Talk it through

A pipeline is the joining-up.

Not a new system. Not a replacement for the ones you have. The connections between them, built so they act as one workflow rather than a handful of islands.

A watercolour drawing of a long bench. One unbroken sheet of paper runs its whole length, off both edges of the picture, and five quite different things stand on it.

Most businesses grew one useful tool at a time. Each one was the right answer to the problem in front of you, and each one kept the part of the job it cared about. Nothing is wrong with any of them individually. The cost is in the gaps: the same thing held in several places, each version slightly right, and somebody re-typing, exporting and comparing every week to keep them agreeing.

A pipeline closes those gaps. The thing enters once and travels — priced, counted, recorded, published — instead of being keyed in again at every stop. It is built in stages, in the order that pays back first, and you can stop after any one of them and be better off than you were.